I watched Jamie’s TedTalk for a second time last night – on Valentine’s Eve, no less – and pondered what makes him so darn captivating. After eliminating the obvious (e.g., British accent, content of his Talk), it came down to one thing.

Passion.

Jamie personifies passion. He allows himself to care with abandon and abandon any care of self-consciousness for doing so. He is a rare and lucky man because his passion (food) became his profession. Even luckier, his passion is becoming his Purpose:

“I wish for everyone to help create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

– Jamie Oliver, TED Prize Wish, TED2010

Jamie’s the real deal with unapologetic zeal and unassuming charm, conveying he’s “all in” with his cause and inspires us to be, too. Indeed, sources tell me that he inspired several movers and shakers at TED to support his efforts moments after finishing his Talk!

Simply put, Jamie's essence is passion-in-action and there is nothing sexier to me.

Shine on, Jamie, and thanks for the Talk.